RICE UP!, one of the most renowned brands, has strengthened its market leadership positions in the Healthy Snacks category by offering a traditional snacks alternative. The manufacturer NUHEALTH S.A. follows the world trends of “free-from” products and uses 100% natural ingredients, which are gluten-free, GMO-free, and preservative-free. The RiceUP! chips innovation makes it unique worldwide – the product is made of brown wholegrain rice through a unique technology that allows preserving rice grains health benefits to the greatest extent.
