SEO and PPC specialist

On behalf of our trusted client, а leading UK company, we are looking for a highly motivated and detail-oriented professional to occupy the position of: SEO and PPC specialist

Purpose of the position:

You will be responsible for implementing and managing our search tactics to drive new lead acquisition with a heavy focus on SEO, and a secondary focus on PPC. As the company’s online presence is extremely important for the success of business, your position will play a key role in driving company’s business growth and success. You will integrate search with other channels such as social media, radio, digital PR, CRO/UX, as well as working in tandem with marketing channels such as paid social, referrals and more.

Key Responsibilities:

• SEO Implementation: Working closely with the Organic Manager, plan, develop and execute SEO strategies, including on-page and off-page optimization, keyword research, and technical SEO audits to improve organic search performance.
• PPC performance in Google AdWords and Bing: Hands on when required or working with our digital agency, ensure accounts are highly optimized to deliver forecasted metrics.
• Search Briefs: Create comprehensive search briefs to guide content creation, link-building efforts, and other search-related initiatives.
• Reporting & Analysis: Generate and present regular SEO and search performance reports and content gap analysis using analytics tools (e.g., Google Analytics, Google Search Console, SEMrush). Provide insights and recommendations to optimize results.
• AB Testing: Take full ownership of regular testing plans to improve search performance for key pages and site areas.
• Cross-Functional Collaboration: Work closely with content creators, web developers, and other marketing team members to ensure SEO best practices are followed.
• Performance Reporting: Assist in the creation and refinement of marketing performance reports, tracking key metrics across channels to support strategic decision-making.
• Marketing Admin Support: Manage marketing-related administrative tasks such as organizing team meetings, coordinating with external vendors, creating audience lists and sending email campaigns.
• Project Contribution: Actively contribute to broader marketing and business initiatives, bringing search expertise to cross-functional projects and supporting integrated campaigns.
• Continuous Improvement: Stay up to date with industry trends, search algorithm changes, and emerging SEO tools, implementing new strategies to improve organic growth.

Background/Qualifications:

• 5 years of proven experience in SEO, including hands-on experience with SEO tools (e.g., Moz, Ahrefs, SEMrush).
• Hands on knowledge of PPC campaigns and paid search optimization.
• Strong knowledge of search engine algorithms, ranking factors, and industry best practices.
• Understanding of HTML, CSS, and basic web development principles
• Experience with search reporting and performance analysis using tools such as Google Analytics, Google Search Console, or equivalent platforms.
• Familiarity with digital marketing channels (PPC, social media, content marketing) and their relationship with SEO.
• Fluent English (spoken and written): translates to strong communication skills, with the ability to present complex data in a clear and actionable way.
• Ability to work independently, managing multiple projects simultaneously in a fast-paced environment.
• Experience with website CMS platforms (e.g., WordPress and Umbraco) is a plus.
• Experience with marketing administration tasks or project management is a plus.

Our client offers:

• Involvement in wider business performance reporting, with potential to take on a leadership role in performance analytics.
• Ongoing professional development through exposure to cross-functional marketing projects.
• Salary: 4500 BGN gross.
• 24 days paid holiday (excluding bank holidays).
• Food vouchers 200 BGN monthly.
• Health and wellbeing cash plan.
• Remote working (the company has a small operational office in Varna that can be used ad hoc).
• Summer and winter work parties in Varna.
• Detailed 1 month training & support and a 3-month onboarding plan.
• To work in a high priority role as part of a high priority team.
• Comfortable work hours starting from 10:00AM until 18:30 with 1-hour lunch break and flexibility to adjust +/- 1 hour according to your personal preference.

This opportunity caught you attention? Do not hesitate to apply now!

Only short-listed candidates will be contacted. All applications will be treated in strict confidentiality. Recruitment license from National Agency of Employment №1814 from 08.12.2014