Marketing Retention Specialist – Desktop

Who are we?

MobiSystems is a Bulgarian product development company that creates and sells its own productivity applications for Windows, Android, iOS and macOS. We have over 550 million users of MobiSystems products. During our 23 year history, we have created OfficeSuite, PDF Extra, Talk & Translate and MobiDrive, which have proven themselves to be viable alternatives for the products from Microsoft and Adobe.

Currently, we have 200 employees in our headquarters in Sofia and offices in San Diego.

What are we looking for?

We’re seeking an experienced digital marketer with a background in desktop software and recurring subscription models to help us build best-in-class customer retention processes. You will be responsible for developing, testing, and improving lifecycle communications flows, analyzing consumer behaviour and response to alternative messaging, anticipating and managing the expiring pipeline, and overall creating a frictionless path to renewal.

Responsibilities:

• Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content.
• Campaign Execution: Plan, execute, and optimize app and web campaigns with inhouse martech tools. May also leverage channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn.
• A/B Testing: Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results.
• Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation.
• Cross-Functional Collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data.
• Retention Metrics Tracking: Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact.
• Customer Feedback Analysis: Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements. Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service.

Requirements:

• Bachelor’s degree- 3+ years digital marketing/ product management and operations experience in a direct response marketing environment;
• Good understanding of Windows/ web consumer software;
• Testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business;
• End-to-end customer experience approach and ability to communicate compelling, intuitive, and highly personalized messages to the customer;
• Strong project management, organization, and prioritization skills;
• Previous experience with Jira/ Confluence will be a plus;
• Excellent verbal and written communication skills;
• Preference to prior Retention marketing or Product management experience;

What do we offer:

• Work at the Headquarters of a product company and have a say in the direction of its products;
• A healthy work environment with flexible working hours, either at home or in the office, no overtime, and no artificial deadlines;
• Hybrid work model – 2 mandatory days in the office;
• A great location – right next to a metro station, Paradise Center and the best park in Sofia;
• Opportunities for professional growth and freedom to make an impact;
• Multiple secondary benefits: additional health insurance with dental care coverage, sport program, corporate discounts, 25 days paid yearly leave + additional days off, etc.
• Regular performance assessment with salary review.